TWO BRAND STORYTELLING OPTIONS. ONE OUTCOME: GET CLEAR ON WHERE YOU STAND.
LIVE A BIG LIFE. LIVE A BIG STORY. ENGAGE US TO CREATE THE NARRATIVE BEHIND YOUR COMPANY OR BUSINESS MILESTONE.
IT MIGHT BE AN "ABOUT" PAGE, NEW LEADERSHIP SPEECH, AN INVESTOR PITCH OR THE AFTERMATH OF A MERGER. RALLY BELIEVERS AS YOUR COMPANY STORY UNFOLDS.
Strategic Vision Business Disruptor
Investor Pitch Employee Unity
Customer Advocacy Growth By Culture
Go-To-Market Journey Family Business
Merger & Acquisition Green Initiatives
CAN PEOPLE INSIDE YOUR COMPANY CONFIDENTLY SHARE YOUR STORY? ARE CUSTOMERS SOLID ON WHAT YOU STAND FOR?
THE STORY SPRINT
Small Businesses: Get Clear on Your Story
The “why” behind a business easily gets buried in the “what.” A Story Sprint is a hands-on, half-day working session for small businesses. We use the classic 8-point story arc every book and movie is made from.
Who's in the room? You. Us. A big whiteboard. Giant post-it notes. And an urgent desire for clarity. Afterward, we blossom out the ideas with a 35+ story deck that connects your story with your brand. Share the deck with your team, marketing agency or investors easily.
Your mission defined.
Values and culture do the tango.
Hello, audience. Now I see you.
Let's talk about your story's hero.
Example blog titles make sense.
The words you own.
The amazing world you create for your customers.
Setting = industry opportunities.
The big vision
THE BRAND STORY ARC
Every Middle Market Company Has a Great Story to Tell
Story arcing a company is an 8-week engagement for middle market companies with 100 or more employees who want more sales, more visibility and more brand clarity. Through research, internal interviews with thought leaders across the company, conversations with customers, market survey data, and a final document based on the classic 8-point story arc, we present a 35+ story deck outlining your brand story that’s easy to share with your team, agency or investors. Think of it as the "soul" of your business., something people can really get behind - internally and externally.
Revealed: your "why" as a company
Conflicts within your business story
A close-up of your mission
The most important characters determining your victory
Your greatest antagonists
Your hero has a say: client insight
The internal story behind your culture
Your values defined
Why you are different
Your voice, style and tonality
Blog titles to amplify your story
The distance between you and customers
Story channels: compelling ways to tell your story
The big vision