Become a futurist.
Add this to your war chest: data science for the middle market company.
Meet Amy Eccher of StatCAT, a statistical consulting and data analysis company with 20+ years experience. She looks at data like we look at words so middle market companies make better messaging decisions. That’s why we’ve team up.
Big companies with big wallets have used big data forever. Data is the authority part of stories. So what about emerging growth businesses?
Brand Analysis: word map, advocacy research, motives data
New Product Development Analysis: point of entry, differentiators, non-buyer analysis
Persona and Customer Behavior Analysis: story channels, motive map, customer stage triggers, buying decision drivers, sales understanding of increases/decreases, competitive analysis, customer segmentation
Business Growth Analysis: intent to buy, measure of the goodness behind a product, advantages, attitudes, market research analysis
Customer Check-in Analysis