Brand story + web marketing content accelerates investor pitches and B2B sales, netting contract with national restaurant chain

Silver Spoon Desserts CEO Tamara Turner.

Silver Spoon Desserts CEO Tamara Turner.

Q: How has "story" changed the game for Silver Spoon Desserts?

Wow! Story did not change the game for Silver Spoon Desserts - it defined Silver Spoon Desserts! I met K+L at the incubation stage of my business. As we have progressed through our journey, K+L has been invaluable in creating the vision through the written word, through the story. I had alot of information in my head and had little cues in getting it out and onto the website. I felt paralyzed. Michele has assisted me in documenting my brain cells on paper. Some people can create a website and use regular language, but with K+L, we have created a story worth reading.

Q: What value did K+L bring to the Silver Spoon Desserts table?   

  • Defined the brand

  • Inspired a positive response with word choices and format

  • Tapped into the language of my clients

  • Supreme research through the client insight interviews

  • Created the brand arc story that brought me to tears

  • Willing collaboration with team: was not about her- was always about us

  • Time Management/Project Management

  • Accountable

  • Breathed life and energy into Silver Spoon Desserts

  • Made me believe in myself, my business, and that we can change the world

  • Inspired me to keep going


Brand story, tagline, blogs — and a kick-A manifesto — builds customer base

Roderick Kelly, Michele Kelly, 2112's Rob Tovar, Khepri Renewal CEO Tatum Drewes, and InteGRAYted Creative Director Frankie Gray.

Roderick Kelly, Michele Kelly, 2112's Rob Tovar, Khepri Renewal CEO Tatum Drewes, and InteGRAYted Creative Director Frankie Gray.

Q: How did K+L Storyteller’s Story Sprint make a difference?

The slide deck is perfect. I feel like it is my thoughts, goals, dreams, intentions all wrapped in a beautifully organized box. Inside Chatter, I absolutely love that (the newsletter name we proposed)! I have already begun to write blogs that I will have posted once we get this up and running and know I will be using your services for some blog writings on the oh so great recommended topics.

Q: What role has story played in your brand?

This brand is going to become so solid and strong and it starts with a well written story.

CHECK IT OUT