Brand story + web marketing content accelerates investor pitches and B2B sales, netting contract with national restaurant chain
Q: How has "story" changed the game for Silver Spoon Desserts?
Wow! Story did not change the game for Silver Spoon Desserts - it defined Silver Spoon Desserts! I met K+L at the incubation stage of my business. As we have progressed through our journey, K+L has been invaluable in creating the vision through the written word, through the story. I had alot of information in my head and had little cues in getting it out and onto the website. I felt paralyzed. Michele has assisted me in documenting my brain cells on paper. Some people can create a website and use regular language, but with K+L, we have created a story worth reading.
Q: What value did K+L bring to the Silver Spoon Desserts table?
Defined the brand
Inspired a positive response with word choices and format
Tapped into the language of my clients
Supreme research through the client insight interviews
Created the brand arc story that brought me to tears
Willing collaboration with team: was not about her- was always about us
Time Management/Project Management
Breathed life and energy into Silver Spoon Desserts
Made me believe in myself, my business, and that we can change the world
Inspired me to keep going
Brand story, tagline, blogs — and a kick-A manifesto — builds customer base
Q: How did K+L Storyteller’s Story Sprint make a difference?
The slide deck is perfect. I feel like it is my thoughts, goals, dreams, intentions all wrapped in a beautifully organized box. Inside Chatter, I absolutely love that (the newsletter name we proposed)! I have already begun to write blogs that I will have posted once we get this up and running and know I will be using your services for some blog writings on the oh so great recommended topics.
Q: What role has story played in your brand?
This brand is going to become so solid and strong and it starts with a well written story.