Think about it. You meet someone on the L and they say they are starting a pizza joint. It's in honor of their mom and dad who came from Italy and worked themselves to the bone to put three kids through college. You can't wait to try the family recipe. You tell a few friends from work. You like the Facebook page. Why? Because you know the story behind the pies.
(The above story is true. Except Michele didn't start a pizza joint, she started a storytelling company. In the pic: Erminia and Frank LoDestro. Yep, that's the "L" part in K+L Storytellers.)
Story matters. Here's why…
Story has a better chance of putting your company in long-term memory instead of being discarded like thousands of other data points we receive every day
Your content aligns with your messaging
You have more in common with your customers
Increased web traffic - data analytics are up!
More new leads because relationships are building
Your company has a higher valuation - it's stronger
You're building community
Your internal storytelling has people jazzed to be working together
Industry influencers remember you to refer business
Finally, your mission becomes more clear
You don't need a suggestion box - people are sharing ideas
Your culture is shaping up
Work is a happier place - people understand their critical contribution to the company's story