YOUR BRAND STORY IS AMAZING! WITH MISSION, VISION AND VALUES, YOU WILL CHANGE THE WORLD. BRAND STRATEGY UNIFIES TEAM CULTURE, SCALES REVENUES – AND INSPIRES A COMMUNITY OF BELIEVERS.
Your brand story is the "soul" of your business. It’s your greatest marketing asset. Getting your story down paves the way to “more.”
More sales
More visibility
More leads
More brand clarity
The Brand Story is a 5-part journey:
01. Voice-of-Team survey gauges internal perceptions and superpowers
02. Onsite, two-hour workshop with a cross-section of your team goes deep
03. Voice-of-Customer interviews to understand what people think of your brand
04. Brand Story Sprint deck with mission, vision, values, brand pillars, story examples you can use to amplify your brand, competitive positioning matrix, brand voice chart, audience description paragraph, and more
05. Onsite, two-hour review and discussion of your Brand Story Sprint
IN THEIR WORDS
“K+L has allowed our company to share its story through the experiences of its most important asset: our people. Month over month, it has carried our vision, purpose, success, and values and beliefs to our suppliers, clients, and industry thought leaders with a true voice of purpose. K+L has given us a piece of our marketing function that was missing . . . they gave us a deeper brand through real experiences wrapped around people living life.”
“Every SBDC client you have worked with has a brand that now goes beyond what they do, to incorporate who they are – and why the customer/prospect should care.”
“This document BLOWS ME AWAY!!! . . . What stands out so clearly in reviewing this document is the importance to the story arc and how it will help drive engagement and messaging of the brand. It creates the road map to follow in getting us to a destination.
Having this Story Sprint to use as our guide allows us to create a general marketing strategy that puts a unique educative focus to the audiences we need to engage with and associate relevant messaging to each of them. ”
Brand story + digital content accelerates investor pitches and B2B sales, netting contract with American Airlines
CLARIFY YOUR BRAND. THEN, STEP INTO THE SPOTLIGHT.
Easy to share with your team, agency or investors.
Revealed: your "why" as a company
Hello, customer. Now I see you.
A close-up of your mission
Your hero has a say: client insight
The internal story behind your culture
Values and culture do the tango.
Why you are different
Your company’s voice, style and tonality
Example blog titles to amplify your story
The distance between you and customers
Story channels: compelling ways to tell your story
The big vision
The amazing world you create for your customers