OUR WHY

Explore, create and share stories that give seriously scaling brands the freedom to be understood for who they are so they can change the world.

HERE'S OUR STORY. IT DIDN'T START OUT PRETTY.

Like most things that are meant to be, K+L Storytellers suffered into it.

Roderick and Michele Kelly began the company years ago under a very long name that is hardly memorable now. Life was good. Motorola was our biggest client. We took the family to Italy.

Then the Great Recession dropped in for lunch and ate everything in our refrigerator.

Years passed and Roderick went on to do financial writing. Michele did what she loved best: she took the children everywhere so they could see life as an adventure. She kept writing, too, as a hired gun for brands.

In September of 2017, Michele and Roderick found that old business partners make great new ones. He was an award-winning journalist and content strategist to the Fortune 500. She was a ghostwriter of three books and a brand architect for culture-driven companies.

In 2021, after bringing more than 30 brands forward through naming, branding and content, the first couple of story parted ways – Roderick started a dream job in marketing with an aviation company. The good news: they are still married and, quite frankly, the at-home conversations are best not centering around “the business.”

Today, Michele steers the K+L ship with a small but mighty team who debate Oxford commas and the AP Stylebook. That's it. That's the whole story.

Are you ready to share your story – and tell the world why you are creative, different, brilliant, fascinating and inspired by the work you do? Join me for a BRAND+BISCOTTI conversation. It’s absolutely free. We chat about YOUR brand, YOUR story and YOUR desire to change the world. Just send Michele a note below.

STORIES RALLY BELIEVERS

In every unforgettable story there is a moment of truth. The narrative shifts. You become a believer. Suddenly, you rally for the anti-hero, a cause, a hope, someone's passion project. We are, of course, talking about your business. Aren't we?

WE BELIEVE

Transparency is everything because there is only one shared truth.

It’s all of us or none of us because life and business are not mutually exclusive. The people who help us along our climb matter more than what we find when we reach the peak.

Bring honor to the family in your work, relationships, actions and words.

Strive hard to seek the best route. There are many roads one can take, but it takes dedication and courage to find the one that is a shade better than the rest.

Beauty is essential to a great life and the heart of any enduring story.