Move the Needle.
Transforming legacy companies into modern frontrunners is our forte.
Brand story + web content accelerates investor pitches and B2B sales, netting contract with American Airlines for Silver Spoon Desserts
IN THEIR WORDS
“K+L has allowed our company to share its story through the experiences of its most important asset: our people. Month over month, it has carried our vision, purpose, success, and values and beliefs to our suppliers, clients, and industry thought leaders with a true voice of purpose. K+L has given us a piece of our marketing function that was missing . . . they gave us a deeper brand through real experiences wrapped around people living life.”
“Every SBDC client you have worked with has a brand that now goes beyond what they do, to incorporate who they are – and why the customer/prospect should care.”
“This document BLOWS ME AWAY!!! . . . What stands out so clearly in reviewing this document is the importance to the story arc and how it will help drive engagement and messaging of the brand. It creates the road map to follow in getting us to a destination.
Having this Story Sprint to use as our guide allows us to create a general marketing strategy that puts a unique educative focus to the audiences we need to engage with and associate relevant messaging to each of them. ”
WHEN EVERYONE TELLS THE SAME STORY, YOUR BRAND BECOMES A POWERHOUSE
Share stories with your team, agency, community and investors.
Revealed: your "why" as a company
Hello, customer. Now I see you.
A close-up of your mission
Your hero has a say: client insight
The internal story behind your culture
Values and culture do the tango.
Why you are different
Your company’s voice, style and tonality
Example blog titles to amplify your story
The distance between you and customers
Story channels: compelling ways to tell your story
The big vision
The amazing world you create for your customers
So, you’ve read this far. You’re about to click “X.” End your visit. Because you still feel STUCK. Maybe you’re …
+ Not sure where to take your brand.
+ Not sure how storytelling impacts revenues, leads and trust.
+ Not sure what stories you should be telling.
+ Not sure how to make your brand MEMORABLE.
If we felt that way, we’d leave too.
That’s why we do Half-Day Story Sessions. It’s a great first step to aligning your content and brand. Plus, Michele usually brings biscotti.
A Half-Day Story Session can:
Untangle the beast brand:)
Identify compelling stories
Reveal key content topics
Includes a customized follow-up report with story strengths, story gaps, key stories to tell and recommended next steps