October 15th 8:00-1:30 PM

Poppy Estate 251 S River St, Aurora, IL 60506

What to Expect

  • Leaders walk in, storytellers walk out

  • The official launch and keynote by Sasha Papazafeiropoulos, founder of The Poppy Estate, a historic space where Back to Story I takes place

  • Real-Time Story Talks where guests share stories with peers

  • Back to Story Playbook delivered to your inbox with templates, frameworks and executable next steps from each Real-Time Talk

  • The “One Long Table” for lunch with seating chart. Smashing lunch meets great stories.

  • A Back to Story I gift with plenty of surprises and story tools

Agenda

As everyone arrives, we take time to settle in, get comfortable, and begin connecting with those around us. The journey starts here.

Registration and light breakfast

8:00 – 8:30am

Welcome

8:30am

Sasha Papazafeiropoulos, The Unexpected Power of a Placemat: Setting the Story Table in Business

8:45 am

SESSION I: We Are the Authors (choose one)

Real-Time Story Talk 01: From Stage to Company Conference Room:
What Story Do You Tell? (Jason)

Real-Time Story Talk 02 The Story of Transformation: Why Your Greatest Failure
May Be the Story You Want to Tell

9:20-10:00 am

Break

10:20-10:30 am

SESSION II: Legacy’s First Draft (choose one)

Real-Time Story Talk 03 The CEO's role in amplifying a Company Story: When the CEO Posts, Brands Make New Friends

Real-Time Story Talk 04 Authority and Emotion: Building a Unified Story for Sales and Marketing to Cultivate Customer Trust

10:30-11:30 am

 Story Inspiration
Lunch

11:40 – 12:40 pm

Increasing Valuation Through a Compelling Story: Does Giving Meaning to the Numbers Command a Higher Price?

12:40– 1:10 pm

One final question

11:30 – 11:40 am

1:10– 1:30 pm

$150/person Save $25 Register before October 1st with code Story26

Register