Sliding Down the Rope Headfirst: A Must Try

“Without pushing your limits, without occasionally sliding down the rope headfirst, without daring greatly, you will never know what is truly possible in your life.”

Admiral William H. McRaven, Author, “Make Your Bed”

That’s a much more eloquent way of saying “You need to step out of your comfort zone,” a tired cliché that typically garners an eye roll.

I recently slid down the rope headfirst, and I’m still sliding. I’ve been doing Beach Body on Demand. There, I said it. But let’s keep this little fact between us friends. The truth is Michele got me to do this 30-minute exercise regimen that is absolute H-E-double-hockey-sticks torture.

I admire colleagues like Dean Petrulakis, who attack exercise like it’s a higher calling. My goal is to stop excusing my way out of a fitness routine. I am not looking to get the six-pack abs that I’ve never had, but I do want to strengthen muscles that would much rather atrophy than exercise. If I lose a few pounds in the process, it’s a win-win, but I keep my goals simple – focus on strength, the weight loss may follow.

This story is relevant because it’s easy to fall into a rut or routine. We often take the easy way out. Perhaps we’re afraid of learning new programs or apps that can help us at work, or our daily routine is predictable, or we sit in the same chair in a staff meeting (pre-pandemic).

As Admiral McRaven says, we occasionally have to slide down the rope headfirst. I’d welcome an opportunity to hear how you are sliding down the rope and what you’ve done to change your routine. (Near the end of our weekly family Zoom call, as our college kids are probably looking at their watches, I read an excerpt from “Make Your Bed.”)

So what has Beach Body on Demand done for me? I notice I’m not out of breath as much. My muscles are sore (I think that means they are waking up from their slumber). I have more energy (both mental and physical). I have lost a few pounds. And, I get to watch my beautiful wife exercise, although I’m mostly just trying to keep my balance and not keel over. (I’ve told the kids, if I pass, don’t put in my obituary that he died painfully doing Beach Body on Demand).

I plan on continuing this routine three days a week and bicycle 12-25 miles on the weekend. I’m curious to see how far down the rope I can slide.

The Beats Behind Your Breathtaking Stories

A story without beats is the fastest way to make people fall asleep. (That was not meant to rhyme. Just putting it out there.) In fiction books or movie scripts, writers define a beat as the smallest unit of a story — something that happens that causes a reaction.

If the Titanic had been merely a fabulous ship reaching port in one piece, there would have been no story.

As corporate storytellers, we look at marketing as having beats too. A beat is an interaction — something that happens that causes a reaction. Your hero headline on the homepage creates desire. The visitor clicks on the call-to-action to learn more. There’s a beat. The average movie has about 40 beats. The average homepage? Anybody’s guess. BUT, strive to have beats throughout.

Here’s the big WOW: a great brand story is one long string of beats — one interaction that leads to the next one.

Less beats slows the action. More beats can keep you on the edge of your seat. Now switch the perspective to your story. Thinking in terms of beats, instead of mere content, changes everything. Website content becomes a path of engagement, sales decks become dialogue, and videos inspire action.

Our own lives have beats. Our own lives are one long scene built upon another, conversation that evokes action, surprises that lead to unexpected roads. Our own story does not magically appear. You went from point A to point B, maybe even to point Z (thank you, alphabet, for having 26 of you). It’s never easy. The path was littered with fear and angst. But it was worth it because it landed you here, wherever here is — from one interaction after another.

There are many stories behind a company. How you saved the day for a customer. Why your company does what it does. Your vision for an amazing world. Your founder story.

Showing your stories to the outside world should captivate people in the same way you feel entranced watching a great movie. Stories are one-part emotion and one-part authoritative. People buy on emotion and justify the purchase with underlying authority or facts. The beats in the story keep the emotion and the relationship moving forward.

Consider your story one of your biggest unfair advantages — one thing that others don’t have and cannot copy.

Let’s end with the words from one of the most famous film directors of all time: Frank Capra: “There are no rules in filmmaking. Only sins. And the cardinal sin is dullness.”

Now, take your brand story to breathtaking heights.